Promotional Tools
The Promotional Tools suite streamlines every step of your outreach—from crafting subject lines and press releases to writing product listings, event promos, emails, property descriptions, and SMS blasts. These guided applets help small-business owners produce polished, on-brand content in minutes, without hiring extra staff.
Here are a few examples:
- A neighborhood brewery creates a wire-ready Press Release announcing its seasonal pumpkin-ale launch—complete with a catchy headline, founder quote, tasting notes, and distributor contact for local media.
- A fitness studio produces 4 versions of a full Promotional Email to roll out a summer membership special – each version contains a unique angle along with a suggested drip schedule.
- A café uses SMS or Text Messages to send a lunchtime special alert—“Free espresso shot with any sandwich today! Reply STOP to opt out”—across its subscriber list in under a minute.
Selected Promotional Tools Applets
Email Subject Lines
Email subject lines play a crucial role in your email marketing strategy. An email subject line serves as your first impression to the recipient. It sets the tone for the body of your email and helps establish your credibility, authority, and professionalism. In a crowded inbox, a compelling subject line may determine whether your email is opened or discarded. A compelling subject line entices recipients to click and consume your content. The Email Subject Lines applet generates a list of recommended subject lines along with an alternate email appropriate for your target audience to encourage higher engagement and conversion rates.
Press Release
A press release is an official statement typically delivered by your business to members of the news media. The primary purpose of a press release is to gain the attention of your target audience, generate favorable publicity for your brand and create interest in your business’ products or services. It’s often used to announce the availability of a new product or service. A good press release will begin with an attention-getting headline, then follow with answers to Who, What, When, Where and How.
Our Press Release applet follows the principles described above to help you write an effective press release for promoting your brand to your target audience. The applet prompts a user to write a clear, compelling headline and provide the lead information necessary to generate a compelling press release.
Promotional Email
A promotional email campaign involves sending a series of emails to potential or existing customers for the purpose of raising brand awareness, increasing sales or promoting a new product or service.
The Promotional Email applet creates four versions of a promotional email, a summary of your strategy and follow-up recommendations to help you achieve your goal. While many of the fields in this prompt are not required, you’ll achieve better results by providing the additional information.
SMS or Text Messages
With the increased usage of mobile technology, sending SMS or text messages has become a very effective channel for businesses to communicate with customers. Instead of sending lengthy or multi-media rich messages, you send text-only messages with a typical length of 160 characters to share time-sensitive product promotions, event reminders, requests for feedback, alerts and more. Additionally, text messaging has a broad reach, as nearly everyone with a mobile phone can receive text messages without needing to download any apps or have access to the internet.
Our SMS or Text Messages applet provides the ability to produce multiple versions of a promotional text message for the designated purpose (promotion, sales events, welcome messages, updates, etc.) appropriately targeted to the selected audience, and in the desired length.
FAQS
Got Questions
Find answers to our AI software and subscription service.
Who is Astro?
Loyal like a dog. Smart like a CEO. Astro is the AI Assistant your business deserves. Sign Up for a free account and meet Astro.
Why does the applet’s input form have an entry for a website URL?
The applet submits information from this location as additional input into the model for improved results. The improvements may be in the form of enhanced relevance, improved accuracy or increased utility of results generated by the applet. It only uses information from the location provided; therefore, you must be explicit.
How do I permanently save my entries into an applet’s input form?
By selecting the DOWNLOAD button, the plain text entries of an applet’s input form are downloaded to your computer in a comma-separated-value (CSV) file, allowing you to permanently save your data entered into the form. A message will appear on your screen indicating the file has been downloaded to your computer.
Do you recommend using the Fastest or Latest model to generate results within an applet?
We recommend using the Fastest setting for several iterations before selecting Latest to generate your final results. Ultimately, you may want to experiment with both options to determine which option provides you with the desired results.
How do I improve my results generated with an applet?
Generating the desired results may require several submissions of an applet’s input form along with more precise, detailed and descriptive entries in the form fields. In particular, it may require entries in the form’s optional fields.