Branding & Strategy
These applets equip you with tools to define, refine, and execute a cohesive brand identity. From marketing frameworks to visual and voice guidelines, these applets guide you through every stage of high-level planning. Each applet collects structured inputs—whether strategic goals or design assets—and outputs actionable documents or content to align your brand across channels.
Don’t know where to start? Maybe, one of these examples will help:
- A boutique coffee shop uploads three logo drafts to the Analyze Logos applet to identify which design’s color contrast and iconography best convey freshness and artisan quality.
- A travel agency chooses quarterly planning, highlights peak holiday seasons, and receives a Content Calendar outlining weekly blog topics, Instagram reels ideas, and email campaigns aligned with booking trends.
- A local bookstore inputs its website, monthly budget, audience demographics, and competitor info to generate a three-month Marketing Plan that prioritizes email newsletters, in-store events, and social media promotions.
Branding & Strategy Applets
AIDA Marketing Framework
The AIDA model is a marketing framework that describes the four stages a customer goes through before making a purchasing decision. The stages are Attention, Interest, Desire and Action. It is a hierarchy of effects model, which means consumers must move through each stage of the model to complete a desired action. During these four stages, your business’s marketing contact should attract attention to your brand, generate interest in your product or service, stimulate desire for it and encourage purchasing it.
The AIDA Marketing Framework applet requires you to enter detailed and specific information into a form to ensure the content generated from your input is aligned with your marketing objectives and resonates well with your target audience. Incomplete or vague input can result in content that misses the mark and fails to engage the target audience effectively.
Analyze Logos
Unlock deeper insights into your brand identity with our Logo Analysis applet. Whether you’re evaluating your company’s logo or comparing it with competitors, this tool provides a comprehensive analysis to guide your brimage_674e69e392639anding decisions. Choose to explore Color Scheme, Symbolism, Typography, and Uniqueness to uncover design strengths, identify market trends, and refine your strategy. Ideal for brand analysis, competitive comparisons, or planning a rebranding effort, this applet empowers you with data-driven insights to make your logo stand out in any market.
Brand Guide
Elevate your brand with our Brand Guide applet. Simply upload your logo, type selections, color palette, or even an image of your existing work—like a brochure, advertisement, or business card—and let the applet create a professional, cohesive Brand Guide tailored to your business. Perfect for ensuring consistency across all your marketing materials, this tool delivers clear guidance on logo usage, typography, colors, and overall style. Whether you’re launching a new brand or refining an existing one, our Brand Guide applet helps you make a lasting impression with a unified, polished identity!
Brand Voice
Define and refine your unique Brand Voice with our Brand Voice applet! This powerful tool helps you capture the personality, tone, and style of your brand’s communication, ensuring every message resonates with your audience. Whether you’re crafting a friendly, professional, bold, or playful voice, the applet analyzes your inputs to provide tailored guidance for maintaining consistency across all channels. Perfect for creating compelling content, enhancing customer engagement, or aligning your team’s messaging, our Brand Voice applet empowers you to speak with confidence and clarity.
Content Calendar
The Content Calendar applet generates a calendar for the creation and release of marketing content. A well-crafted content calendar is more than just a planning tool; it’s a roadmap to engaging your audience, optimizing your resources, and achieving your marketing objectives with precision and creativity. It allows for strategic planning, helping you to capitalize on seasonal trends, events, and user behavior patterns, thereby increasing the relevance and impact of your content. Moreover, by scheduling your content in advance, you reduce last-minute rushes, maintain a consistent posting schedule, and give your team clear direction and focus.
Marketing Plan
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. The value of a marketing plan lies in its ability to guide the business towards achieving its marketing objectives through focused and coordinated efforts. A marketing plan ensures a business owner’s marketing efforts are not only strategic, but coherent, targeted and effective.
Our Marketing Plan applet guides you through the process of describing your business, completing a strategic analysis, setting marketing goals, reviewing your current marketing efforts, examining the competitive landscape, identifying your business’s unique value proposition, and setting a budget. The applet returns a well-structured marketing plan that can be distributed to your team and further revised as needed.
PR Plan
A well-crafted Public Relations (PR) plan is an invaluable asset for any organization, large or small. It serves as a roadmap for managing and enhancing the public perception of an entity, which can have a profound impact on its success and longevity. A PR plan is a necessity for all businesses, regardless of size. Its value lies in its ability to guide strategic communication, enhance reputation, manage crises, and ultimately contribute to an organization’s success.
Our PR Plan applet guides you through the process of defining your public relations objectives, target audience, key messages, tactics and channels, timeline and budget, and evaluation metrics. It produces a detailed and well-structured PR Plan that will guide your company in achieving your public relations goals.
Social Media Plan
A social media plan is a document defining the goals, strategies and action items for your business’ social media marketing tasks. The plan provides a framework for determining your target audience, identifying social networks to join, the type of content to share, defining success and metrics for determining whether your goals are being achieved. By developing, refining and adhering to a plan, you can build deeper relationships with your target audience.
Our Social Media Plan applet guides you through creation of a plan by prompting you for a description of your business, goals, target audience and additional information required to create a successful plan.
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How do I use Brainiest to create marketing material?
After logging into your account, select an applet, enter content in the appropriate fields and submit your completed input form by selecting Generate. While some fields are optional, all required fields must contain an appropriate entry for submission. The results created by an applet will either appear on your screen or you will receive an email with instructions for downloading a file.
How do I save the contents of an applet's input form between browser sessions?
Select our SAVE button to store the current contents of an applet’s input form in our database. If you logout of your current session, you can repopulate the form in a future session by selecting our RESTORE button within the applet. The most recently stored data for an applet will be used to repopulate a form’s data fields.
If I use a different device, will I be able to restore the contents of an applet’s input form?
Yes. If you store your content in our database by selecting the SAVE button before changing devices, then selecting the RESTORE button in your next session will repopulate the input form with your saved entries.