CUSTOMER INSIGHT
By leveraging these Customer Insight applets, a small business owner can transform raw feedback into data-driven personas, craft targeted outreach, overcome objections, and standardize high-impact sales conversations—empowering growth without the resource burden of large teams or external agencies.
Need a few examples?
- Use Analyze Customer Feedback to draft follow-up emails to resolve shipping delays and offer discount code.
- Define a “Budget-Driven Retiree” profile with Develop Customer Personas to refine email offers on e-commerce promotions.
- Navigate feature concerns by comparing your solution to the competitor’s strengths with a tailored playbook from Overcome Sales Resistance.
- Use Sales Script to generate a complete, structured script for a face-to-face or phone sales conversation to win that B2B software upsell opportunity.
Customer Insight Applets
Analyze Customer Feedback
When customers provide feedback, it’s important to listen, analyze and respond sincerely to their input. If you’re uncertain about your response, then using this applet will help you collect your thoughts and develop an appropriate response. Our Analyze Customer Feedback applet examines feedback provided by your customer, then provides you with a detailed analysis of the customer’s sentiment and key points. It offers concrete, actionable suggestions on the steps you should take in responding to the customer.
Develop Customer Personas
Customer personas help businesses tailor their marketing strategies, product development, and customer service to meet the specific needs of their target audience. By understanding who their customers are and what they care about, businesses can create more effective and personalized experiences that drive customer satisfaction and loyalty. The Develop Customer Personas applet helps you create profiles for semi-fictional characters embodying the traits, needs, and behavior of the user’s actual customers. They are invaluable for fine-tuning your marketing, sales, product development, and customer service to meet the specific needs of different customer segments.
Overcome Sales Resistance
When handling customer objections, it’s important to understand the customer and their concerns. You should listen effectively and acknowledge their concerns. It’s also important to ask the customer questions and provide them with information and knowledge.
The Overcome Sales Resistance applet may be used to help you handle a variety of customer objections with your business’s products or services. After describing your customer’s objection, details of your product or service, the stage of your discussion and entering some additional information, our AI Assistant will provide you with suggestions or steps for dealing with the customer’s objections.
Sales Script
A sales script is a strategic tool used by sales professionals to guide their conversations with potential customers. It serves as a roadmap to ensure that key points are covered, objections are addressed, and the sales process moves smoothly towards a successful close. Applying information provided by you about your business or service, the Sales Script applet generates sales scripts or conversation guides for either in-person or telephone sales. The output is well-structured and easy-to-read for use by a sales team or call center.
FAQS
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Can I save multiple versions of an applet’s input form?
Yes. You can save the content entered in an applet’s input form to your computer by selecting the DOWNLOAD button. By selecting DOWNLOAD, a text file containing the form’s current entries will be downloaded to your computer’s download directory with a filename appropriate for the applet and a CSV (Comma Separated Value) extension. You can download, save and manage multiple versions of an applet’s completed input form by creating a directory structure with folders and files appropriately named for your own tracking purposes.
How do I repopulate an applet’s input form with contents stored in a CSV file?
Clicking the UPLOAD button reveals a file upload dialog box, allowing you to select a previously saved CSV file for the applet. Choose a file for upload, follow the prompts, click “Populate Form” and the form fields will be repopulated with entries from your CSV file.
Do I need to enter information in a form’s optional fields?
No. While the fields are optional, the quality of results generated improves with the entry of pertinent, detailed, descriptive information in these fields.
Why are some of the entries considered optional?
The applet will generate reasonable results using only entries limited to a form’s required fields (indicated with an asterisk). Making certain fields optional, helps reduce the initial barrier for getting started with an applet. The fields are available to users desiring more control over the applet, leading to more refined results.